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Voice of the Customer: How to Leverage User Insights for Better UX

Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.

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Atishay Goyal

Atishay Goyal

Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.

Pragmatic Pixel Perfection: A Manifesto for Balancing Design Quality and Speed

Product teams face a dilemma: Achieving pixel-perfect design requires significant time and resources, but rushing to launch can result in mediocre products. This UI guide explains how to design excellent products while balancing quality and speed.

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Damir Kotorić

Damir Kotorić

Damir is a digital designer who has created payments systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato Market. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.

Mastering Another Dimension: An Isometric Illustration Tutorial

Isometric illustrations improve user experience and engagement—but they’re time-consuming to create. This tutorial teaches designers an easier, faster way.

7 minute readContinue Reading
Majo Puterka

Majo Puterka

Majo is a digital product designer who has worked with clients such as Fantasy Interactive, Zypsy, and Studio Echt. He specializes in UI design for apps, motion graphics, and illustration.

5 Signs Your Product Strategy Is Broken—and How Designers Can Help Fix It

A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track.

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Christian Adolphus

Christian Adolphus

Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a financial solutions platform, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise software.

The Benefits of a Design System: Making Better Products, Faster

Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

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Molham Bakir

Molham Bakir

Molham is a product designer who specializes in building design systems. His clients include Snap Inc. and e-commerce websites Dubizzle and Mumzworld, the largest online baby shop in the Middle East.

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For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

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Pilar Rios Niño

Pilar Rios Niño

Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.

Life in Motion: A Guide to Animating Mobile Data Visualizations

Animation can make data more comprehensible, engaging, and useful, especially on mobile. When animating data visualizations, designers should use motion design principles—and avoid common pitfalls.

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Daniel Nisttahuz

Daniel Nisttahuz

Daniel is a senior product designer with more than 14 years of experience. Previously, he was the Principal Product Designer for the animation platform LottieFiles. His expertise includes UI/UX, mobile, and motion design, and his background as both a designer and an engineer gives him a unique perspective on technology and creativity.

Toptal Design Expert

Osandi Sekoú Robinson

Osandi spearheads multifaceted roles encompassing product design, research, content, and operations at Poised Design & Ventures. His central focus revolves around nurturing human potential, serving as a cornerstone in the creation of products and organizational cultures that catalyze individuals to achieve their utmost excellence. Complementing this dedication, Osandi channels his fervor into mentorship and guidance for aspiring designers.
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