Design Process

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How to Avoid 5 Types of Cognitive Bias in User Research

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

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Rima Khachatryan

Rima Khachatryan

Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.

How Thinking Like a Designer Can Help Solve Complex Business Problems

Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.

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Fanni Csincsak

Fanni Csincsak

Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.

Voice of the Customer: How to Leverage User Insights for Better UX

Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.

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Atishay Goyal

Atishay Goyal

Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.

Beyond Text: Designing the Future of AI Prompting

Generative AI is a potent tool, but text prompting can make it hard for users to get the results they want. Four design experts share ideas for making AI prompting more intuitive and accessible to a wider range of users.

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Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog. His design expertise has been featured in Fast Company, TNW, and other notable publications.

Pragmatic Pixel Perfection: A Manifesto for Balancing Design Quality and Speed

Product teams face a dilemma: Achieving pixel-perfect design requires significant time and resources, but rushing to launch can result in mediocre products. This UI guide explains how to design excellent products while balancing quality and speed.

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Damir Kotorić

Damir Kotorić

Damir is a digital designer who has created payments systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato Market. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.

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Why Design Teams Need Psychological Safety

What is psychological safety, and why do your designers need it? Digital designer Alejandro Velasco explains how to create a workplace environment that increases creativity, productivity, and talent retention.

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Alejandro Velasco

Alejandro Velasco

Alejandro is a digital product designer specializing in user-centered design, UI/UX, and developing visual and interaction languages. He operated as the senior designer on projects with New Relic, Telefónica, and Personio. Alejandro has a master’s degree in industrial and product design from the Scuola Politecnica di Design in Milan.

The Ultimate UX Guide for Designers and Organizations

This comprehensive UX guide provides helpful tips, insights, and resources for aspiring creatives, seasoned designers, and business leaders who want to understand how user experience design can strengthen their organization.

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Stewart Pressney

Stewart Pressney

Stewart is a UX designer who specializes in prototyping and web-app design. He has worked with clients such as The Clorox Company, CBRE, and Altium, and developed an award-winning design and prototyping workflow for industries including healthcare, education, and e-commerce.

Toptal Design Expert

Osandi Sekoú Robinson

Osandi spearheads multifaceted roles encompassing product design, research, content, and operations at Poised Design & Ventures. His central focus revolves around nurturing human potential, serving as a cornerstone in the creation of products and organizational cultures that catalyze individuals to achieve their utmost excellence. Complementing this dedication, Osandi channels his fervor into mentorship and guidance for aspiring designers.
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